Project Introduction
Infuso di Marketing is a project created to educate young professionals and marketing enthusiasts. On Instagram, I share content that is simplified yet strategic, designed to help understand the basics of marketing and digital strategies.
Role and Responsibilities
Role Title: Founder and Content Creator
Responsibilities Description: As the founder, I oversee the entire development of the community, from content creation and interaction management to planning weekly series and growing the audience.
Specific Objectives
- Educate young students and professionals about marketing.
- Build a reference community with accessible and concrete content.
- Enhance engagement and interaction with the audience.
Strategy and Approach
The strategy of Infuso di Marketing is based on simple content, weekly quiz series and carousel posts. I chose a friendly and non-technical tone of voice to make the content accessible to those new to marketing, while maintaining a strong focus on education.
Strategic Choices
- I selected orange for the background—a stimulating color that reflects energy and optimism, perfect for a young and dynamic audience.
- The choice of the term Infuso (Infusion) evokes a relaxing and daily learning experience, where concepts are absorbed in “sips” within an informal setting.
Results and Achievements
Infuso di Marketing has seen a steady growth in followers and a high engagement rate. The interactive series and weekly quizzes have helped strengthen the community and position me as a reference point for educational marketing.
Skills and Tools Used
- Skills: Social media strategy, community building, content creation, copywriting.
- Tools: Meta Business Suite, CapCut, Adobe Express, Meta for Business, Facebook ADS.