Project Introduction
To support the area manager of two offices connected to ING in Rome, I conducted an in-depth analysis of keywords and local positioning, assessing opportunities for future Google advertising campaigns.
Role and Responsibilities
Role Title: Keyword Analyst and Consultant for Local Campaigns
Responsibilities Description: I was responsible for keyword analysis for Google Ads, focusing on advertising strategies and Google Maps positioning via Google My Business to enhance local visibility.
Specific Objectives
- Identify competitive keywords for the Rome market.
- Improve the visibility of the offices on Google Maps through Google My Business.
- Establish a foundation for potential Google Ads campaigns.
Strategy and Approach
Using SEMrush, I identified relevant keywords and monitored the positioning of the offices on Google Maps via Google My Business. The analysis focused on local positioning opportunities and optimizing communication strategies for future ads.
Results and Achievements
Although the project was discontinued due to company policies, this experience allowed me to develop specific skills in keyword analysis for advertising and local optimization through Google My Business.
Skills and Tools Used
Skills: Keyword research for advertising, Google My Business optimization, local SEO.
Tools: SEMrush, Google My Business, Google Analytics