Project Introduction
With Allegri Automotive, I worked to redefine the brand’s premium positioning in the after-sales sector, developing targeted strategies to increase orders and brand awareness, with a particular focus on the Italian market.
Role and Responsibilities
Role Title: Marketing Manager and Brand Manager
Responsibilities Description: I was responsible for strategic planning, competitive analysis, and managing communication channels to strengthen the brand’s premium positioning. I oversaw the creation of multilingual materials such as catalogs and managed relationships with institutional clients and partners.
Specific Objectives
- Increase orders, particularly in Italy and on an international scale.
- Improve the brand’s perception as premium/luxury.
- Increase brand awareness, with visibility in international markets.
Strategy and Approach
We implemented an integrated strategy that included the use of SEMrush to analyze the market and optimize content. Catalogs were developed in five languages to reach a global audience, in line with the brand’s high-end positioning.
Il progetto ha generato un aumento significativo degli ordini, con soddisfazioni personali come il riconoscimento da parte di ministeri canadesi che hanno effettuato ordini grazie alla visibilità ottenuta attraverso le campagne mirate. La brand awareness è cresciuta notevolmente in Italia.
Competenze e Strumenti Utilizzati
- Competenze: Marketing strategico, project management, brand positioning, gestione clienti internazionali.
- Strumenti: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.
Results and Achievements
The project generated a significant increase in orders, with personal achievements such as recognition from Canadian ministries that placed orders due to the visibility gained through targeted campaigns. Brand awareness has grown considerably in Italy.
Skills and Tools Used
Skills: Strategic marketing, project management, brand positioning, management of international clients.
Tools: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.
Specific Hashtags