Discover the projects I’ve worked on and the strategies I’ve developed to lead each brand to success.
On this page, you’ll find an overview of the main projects I’ve collaborated on, with a brief introduction for each one. You can explore all projects for a comprehensive view, use the search bar to find specific content by keywords, or click on the hashtags under each project to view content related to that skill or area of interest.
INFUSO DI MARKETING
Guiding Young People in Discovering Marketing
Infuso di Marketing was created to offer young people between the ages of 17 and 27 a marketing approach that combines the essence of academic theory with an accessible and simple tone. The choice of orange as the background color—vibrant and optimistic—reflects the energy of this community and makes learning engaging.
The concept of “infusion” stems from the desire to create a daily, relaxing learning experience, almost like reading on the sofa with a cup of tea, where we explore not only communication aspects but also all strategic areas of marketing: from product to price, from place to promotion. The project aims to break down the complexity of these concepts, guiding the community towards a real and concrete understanding of marketing as a managerial practice that goes far beyond simple communication.
ORANGE STORE ROMA BOCCEA – MARCONI
Local Positioning Analysis and Optimization
For the ING offices in Boccea and Marconi, I carried out a strategic consulting project to improve local visibility and positioning on search engines. Starting with an in-depth keyword analysis, I studied market dynamics to identify Google’s most effective advertising opportunities.
The work also included optimizing Google My Business, essential for consolidating local presence and maximizing online engagement. Every decision was guided by positioning these locations as best as possible and strengthening their recognition, taking into account the target audience’s specific characteristics.
ALLEGRI AUTOMOTIVE
A Strategic Relaunch Path in the Automotive After-Sales Sector
With Allegri Automotive, I undertook a positioning journey aimed at breathing new life into the brand in the after-sales sector, transforming its perception into that of a premium player. The strategy was born from observing the trends and challenges that characterize the automotive market, where I identified a growing need for a strong image aligned with values of quality and reliability.
The project was built on two pillars: an in-depth competitor analysis and a brand communication strategy that resonated with the right target audience. For each decision—from the design of multilingual catalogs to the choice of key messages—I worked to create an experience that reflected Allegri Automotive’s vision as a reference brand for both local and international clients. Every detail was crafted to guide the customer through an engaging journey, from the first point of contact to conversion.
POPINAR
A Dive into Pop Culture Through SEO and Digital Storytelling
Popinar was born as a SEO positioning project in an academic setting, but choosing pop culture was much more than a simple theme. I opted for this subject, personally creating the logo, because it offered a broad scope and flexibility, allowing us to produce content rapidly and engage all team members—a strategic advantage over competitors in the contest.
The variety of topics, from music to cinema to social phenomena, enabled continuous and diversified article production, encouraging each member’s active participation and allowing us to cover more keywords and optimize SEO positioning. The real challenge was transforming these ideas into a complete multimedia experience by creating a vodcast: I managed video editing, audio post-production, and content organization, making each episode a moment of authentic sharing. The result was first place in the contest, with Popinar reaching the top of search engine rankings, proving the value of our strategy.
ZETAVOICE
Promoting Culture and Tourism with Creativity and Engagement
ZetaVoice was created as a university project with the goal of promoting culture and tourism through selected social channels. I contributed by creating content, developing vlogs to bring authenticity to our communication, and handling daily data analysis to enable the social media manager to make more targeted strategic decisions. The project reached its peak during two live tweeting workshops: each group presented their progress in turn, and everyone was required to comment live through tweets.
While other groups stuck to generic comments, I chose to break the mold with an ironic and sarcastic tone, which immediately captured the attention of the professor and other teams. Additionally, instead of making isolated tweets, I engaged with posts from other groups, creating connections and a unique conversation. The result? We won both live-tweeting contests, thanks to a strategy that elevated our engagement, both online and offline, to a new level.
CANTINA BACCO
Strategy and Innovation for Success on Amazon
The Cantina Bacco project was a strategic challenge that required an integrated vision between e-commerce and brand identity. As the project lead for the ‘Amazon Campus Challenge,’ I collaborated in creating and managing the company’s Amazon account to increase sales and enhance the brand’s online visibility. At the same time, I managed the development of the company’s LinkedIn page, working with careful attention to detail and alignment with the brand’s identity.
Our approach on Amazon was built on a combination of data analysis and content strategy: every decision, from promotional text to image selection, was designed to reflect Cantina Bacco’s positioning as a quality producer, ready to reach a broader and international audience. The most rewarding moment came when the official Eataly account noticed and recommended one of my LinkedIn posts, significantly boosting the company’s profile visibility and demonstrating the value of our strategy.