Project Introduction
Popinar was created as an SEO positioning project in an academic setting, focusing on pop culture. The choice of this theme was strategic, allowing for continuous and diversified content production to increase coverage of relevant keywords and enhance search engine positioning. I designed the logo to strengthen the project’s visual identity.
Role and Responsibilities
Role Title: SEO Specialist and Content Creator
Responsibilities Description: I was responsible for content creation and SEO optimization to increase Popinar’s visibility. I also directed the production of a vodcast, handling video editing with Adobe Premiere and audio post-production through Spreaker, to ensure a complete and engaging multimedia experience.
Specific Objectives
- Position the site at the top of search engines for keywords in the pop culture sector.
- Produce varied and engaging content covering topics in music, cinema, and social phenomena.
- Create a vodcast as a distinguishing element to enrich the multimedia experience and increase audience engagement.
Strategy and Approach
The choice of pop culture as a theme allowed for continuous and diversified content production, facilitating active participation from the entire team and optimizing SEO positioning through coverage of a broad spectrum of relevant topics. The vodcast was introduced to engage the audience interactively, combining video and audio in authentic communication.
Results and Achievements
Popinar achieved first place in the university contest, positioning itself at the top of search engines. After the contest, the project continued, and I participated for several months, contributing to strengthen the brand identity and enriching the site with new content and vodcasts. My departure from the project was a decision based on the emergence of an excellent work opportunity.
Skills and Tools Used
Skills: SEO, content creation, video editing, audio post-production, brand identity, Google indexing.
Tools: WordPress, Adobe Premiere (video editing), Spreaker (podcast), Canva.
Specific Hashtags