Project Introduction
The Cantina Bacco project took place within the Amazon Campus Challenge, where, alongside a team of colleagues, we worked to improve the brand’s presence and visibility on Amazon. The main challenge was to increase online sales while simultaneously enhancing the brand’s identity on social media.
Role and Responsibilities
Role Title: Project Manager and Social Media Strategist
Responsibilities Description: As the project manager, I oversaw the creation and management of the company’s Amazon account, handling relationship management with Cantina Bacco and reporting on results. Simultaneously, I developed the company’s LinkedIn page, focusing on communication consistency and brand positioning.
Specific Objectives
- Increase online sales through Amazon.
- Strengthen the visibility and brand awareness of Cantina Bacco.
- Build a solid brand identity on social media.
Strategy and Approach
The strategy on Amazon was built from market data analysis and implemented a communication focused on premium positioning. Every element, from promotional texts to images, was crafted to reflect the brand’s values. On the LinkedIn page, I developed a content strategy that led to significant results in engagement and visibility, such as when one of my posts was noticed and recommended by the official Eataly account.
Results and Achievements
The project led to an increase in online sales and significant visibility for the brand. The greatest satisfaction was the recognition from Eataly on LinkedIn, which generated a strong boost in brand awareness for Cantina Bacco.
Skills and Tools Used
Skills: Social media strategy, project management, client management, brand positioning.
Tools: Amazon Seller Central, LinkedIn, Canva.